Associate, Branded Events

Job Locations US-NY-New York
Job ID
6972
Function
Marketing
Location Name
60 Columbus Circle

Responsibilities

Reporting to the Head of Sponsorships for Hudson Yards, this position plays a critical role in the fulfillment of events at Hudson Yards – including partnership activations, marquee HY marketing initiatives, and third-party events. This role will liaise between external and internal stakeholders to ensure seamless event execution while maximizing revenue generation and net operating income.

  • Support the Partnership, Events & Advertising sales team by informing all third-party event requests, venue research, and pricing
  • Collaborate with and manage all internal departments to produce and execute events including stakeholder marketing, tenant marketing CRM marketing, PR, social media, etc.
  • Develop and manage master event calendar communication plan, keeping stakeholders informed in regular cadence
  • Serve as overall lead for all events at Hudson Yards
  • Manage individual event budgets, as well as internal reporting and invoicing
  • Develop and sustain strong relationships with internal stakeholders
  • Liaise with Hudson Yards marketing team to produce series of branded marquee events throughout the year
  • Partner with operations counterpart to ensure seamless planning, execution, reporting, and reconciliation of all events at Hudson Yards

Qualifications

Qualifications:

  • Bachelor’s degree (or equivalent) in business, marketing, or event management
  • 7-10 years of experience in event management
  • Agency experience a plus

Key Competencies:

  • Demonstrated leader with experience working on a cross-functional team
  • Business relationship building skills
  • Passionate about client services
  • Extremely detail oriented
  • Experience managing complex budgets
  • Strong ability to multitask, seamlessly executing multiple projects simultaneously
  • Expert time management/prioritization skills
  • Understanding of luxury retail, fashion and dining environment and mixed-use destinations
  • Strong administrative skills including: Microsoft Office Suite, Adobe, Artifax Event Management Tool (desired)
  • Ability and willingness to work nights, weekends, holidays

Performance Criteria:

  • Contribute fully and effectively to the success of the organization
  • Be an ambassador for Hudson Yards, live the Hudson Yards brand, and identify proper opportunities for the organization
  • Be a collaborative team player, results-oriented and solution focused
  • Manage time effectively to ensure deadlines are met, and activities are maintained or brought to conclusion as appropriate
  • Be equally effective working independently or as part of a team
  • Demonstrate professional demeanor and conduct in all interactions, both internal and external
  • Exercise excellent judgment, maturity and diplomacy
  • Be flexible and adaptable to changes as they occur

Working Conditions:

  • This role is an even split between office environment and onsite event management including non-traditional business hours. The ability and willingness to work early mornings, evenings, weekends, and holidays when required is essential
  • Travel may be required throughout tri-state area

Related Companies is an equal opportunity employer.

 

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Overview

Related Companies is a global real estate and lifestyle company defined by innovation and the most prominent privately-owned real estate firm in the United States. Formed over 40 years ago, Related is a fully-integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Washington, D.C., Abu Dhabi and London, and boasts a team of approximately 4,000 professionals. With over $60 billion in assets owned or under development including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side, The Grand and Related Santa Clara in California and The 78 in Chicago. Related was recently named to Fast Company Magazine’s list of the 50 Most Innovative Companies in the World. For more information about Related, please visit www.related.com.

 

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