• Brand Content Associate, Corporate

    Job Locations US-NY-New York
    Job ID
    4361
    Function
    Marketing
    Location Name
    60 Columbus Circle
  • Overview

    Related Companies is the most prominent privately-owned real estate firm in the United States. Formed over 47 years ago, Related is a fully-integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Washington, D.C., Abu Dhabi and London, and boasts a team of over 3,500 professionals. With over $50 billion in assets owned or under development, the company’s portfolio is made up of best-in-class developments in premier high-barrier-to-entry markets across all asset classes. 

    Related was recently named one of the “50 Most Innovative Companies in the World” by Fast Company Magazine. Related has dramatically redefined the concept of metropolitan luxury by introducing extraordinary residential properties in Boston, Chicago, Los Angeles, San Francisco, New York City and Washington, D.C. With each new building, Related has been hailed for setting new standards of excellence in the luxury marketplace. Related also owns an extensive portfolio of workforce and affordable housing and has several new rental developments underway across the country. Among other leadership initiatives, they were the first landlord to accept credit card payments, one of the first developers to build sustainable high-rise buildings and the first national developer to go smoke-free. Related’s commitment to hospitality-level service in its residential buildings includes a proprietary training program that empowers employees to exceed its residents’ expectations, and an exclusive strategic partnership with Hello Alfred to provide a suite of personal life-enhancing services to residents. Related is also a strategic investor in category-defining companies including Equinox® and SoulCycle. For more information about Related Companies please visit www.related.com.

     

    Related Companies is an Equal Opportunity Employer.

    Responsibilities

    Related Companies has expanded from the world’s leading private real estate company to become a significant player within the lifestyle arena and is launching a new company website and set of digital tools across various business units designed to engage users, maintain and enhance positive brand perceptions and generate transaction-based leads for all business units.

    Related is seeking a Brand Content Associate who will be primarily responsible for managing and delivering Related’s corporate content across all  corporate digital and social media channels for both B2B and B2C marketing efforts. This individual will play a role in leading the company’s content efforts, harnessing the creative power of content integration to effectively and efficiently build the brand equity of our corporation and business units.

    S/He will also assist with the creation of branded content and will support the Director of Brand Content, who is dedicated to the creation, production, execution and management of all content that will be available at the new Related.com and other corporate digital channels and brand printed collateral. The Content Associate will play a key role in executing on the brand storytelling and strategy across all corporate digital platforms. 

    This role will work with the business units and collaborate across the company’s marketing, customer experience and digital strategy teams. Related has recently completed a comprehensive, collaborative corporate brand and voice exercise and this role would align and view all creative assets through this lens and positioning.

    Responsibilities for the Content Associate include but are not limited to the following:

    • Execute digital strategy by delivering content using digital tools and social media channels.
    • Manage editorial and content calendar for corporate content delivered through all channels
    • Develop standards, systems and best practices (both human and technological) for content, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
    • Work within the work flow set up in Drupal/Acquia for creating, editing, publishing, and retiring content; work with the technical team to implement revisions to the work flow and set up new work flows and governance measures.
    • Conduct periodic competitive content audits.
    • Participate in the maintenance of our digital asset management system as it relates to content inventory.
    • Work across all business units and coordinate with regional marketing teams.
    • Establish excellent communication and collaboration with all business units in order to understand and leverage upcoming events and content opportunities.
    • Work closely with the company's marketing, corporate affairs, customer experience and HR leadership to ensure a consistent message across channels, inside and outside of the company.
    • Edit, proofread, approve and schedule content.
    • Constantly evaluate posting and pushing cadence – identify best pace based on performance and testing.
    • Stay up to date with trends, best practices, and platform updates.
    • Produce weekly and monthly analytics reporting related to content, using tools available in the various content channels.

    Qualifications

    • 3-5 years’ experience in content management
    • Experience with producing compelling creative and content across multiple digital platforms
    • Signficant previous experience with CMS (content management) systems; Drupal/Acquia content experience preferred
    • Previous experience editing, proofreading and approving content

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