• CRM Vice President

    Job Locations US-NY-New York
    Job ID
    Information Technology
    Location Name
    60 Columbus Circle
  • Overview

    Related Companies is the most prominent privately-owned real estate firm in the United States. Formed over 47 years ago, Related is a fully-integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Washington, D.C., Abu Dhabi and London, and boasts a team of over 3,500 professionals. With over $50 billion in assets owned or under development, the company’s portfolio is made up of best-in-class developments in premier high-barrier-to-entry markets across all asset classes. 

    Related was recently named one of the “50 Most Innovative Companies in the World” by Fast Company Magazine. Related has dramatically redefined the concept of metropolitan luxury by introducing extraordinary residential properties in Boston, Chicago, Los Angeles, San Francisco, New York City and Washington, D.C. With each new building, Related has been hailed for setting new standards of excellence in the luxury marketplace. Related also owns an extensive portfolio of workforce and affordable housing and has several new rental developments underway across the country. Among other leadership initiatives, they were the first landlord to accept credit card payments, one of the first developers to build sustainable high-rise buildings and the first national developer to go smoke-free. Related’s commitment to hospitality-level service in its residential buildings includes a proprietary training program that empowers employees to exceed its residents’ expectations, and an exclusive strategic partnership with Hello Alfred to provide a suite of personal life-enhancing services to residents. Related is also a strategic investor in category-defining companies including Equinox® and SoulCycle. For more information about Related Companies please visit www.related.com.


    Related Companies is an Equal Opportunity Employer.


    The CRM/Salesforce Vice President role is responsible for guiding the Salesforce CRM platform Related Companies and Hudson Yards technically, strategically, and operationally, by bringing strong CRM leadership to the enterprise. The CRM/Salesforce leader will set and execute on a strategic vision and roadmap for the organization by collaborating with stakeholders and executive leadership. The role will act as a strategic thought partner and liaison between internal teams including but not limited to Hudson Yards, Residential, Condos, Marketing, and Operations. This role will also lead Related Companies in executing / expanding the operational and analytical capabilities as CRM activates the cross marketing and segmentation capabilities across the Related portfolio. The ideal candidate will have enabled multiple business processes on the Salesforce platform and delivered working solutions, successfully served the various business leaders’ needs through effective dashboards and reports delivery. This role is both strategic and critical to Hudson Yard’s business needs.

    The candidate will perform day-to-day activities that include managing enhancements of business processes and driving operational efficiencies across the organization. As Salesforce.com is currently our primary system of record that supports not just sales roles but also functions as a platform for several critical operational business processes, the candidate will also serve as the subject matter expert (SME) for the administration and analytical reporting of the Salesforce.com platform and direct manager of a small Salesforce team. The candidate will be accountable for ensuring ongoing user adoption, support, training, architectural design, and custom dev activities as well as responsible for enhancements, upgrades, data conversations, release updates, and reporting for multiple departments. Additionally, the candidate will be critical in developing and implementing the Master Data Management strategy as well as the analytics across the Related companies.


    • 8-10 Years Salesforce Experience
    • 5+ Years Management Experience
    • Unique combination of being business-minded and highly analytical
    • Experience working with technical & functional resources and following an Agile based delivery methodology
    • Interface and partner with C-level Executives and Senior Management
    • Ability to understand the business, business needs and identify areas that can be optimized
    • Ability to think critically, solve problems, make decisions and build trust across the organization
    • Ability to guide team on multiple tasks and deliver results with aggressive timelines
    • Ability to partner with Digital Marketing Teams across business units on strategic initiatives.
    • Ability to drive the analytical reporting and insights across business unit customer journeys and critical KPIs.
    • Excellent interpersonal skills, as well as excellent communication skills, verbal and written
    • Demonstrate self-motivation and the ability to grasp concepts quickly
    • Limited travel to offices across the portfolio
    • Salesforce Certification required
    • Analytical and Reporting capabilities of Segmentation, Acquisition, Attribution and more
    • Data Management tools (Examples: DataLoader, Jitterbit, Mulesoft)


    Knowledge And Experience With The Following Is a Plus

    • Real Estate industry experience
    • Document Creation tools (Examples: Conga Composer, Drawloop)
    • Electronic Signature Management (Examples: DocuSign, EchoSign)
    • Marketing Automation Platforms (Examples: Marketing Cloud, Pardot, Marketo, Adobe)
    • Salesforce Service Cloud
    • Broad Capability for Analytics Reporting within SalesForce Marketing Cloud ,CRM, Google Analytics and other best in class platforms.
    • Salesforce Community Sites
    • Salesforce CPQ
    • Salesforce Lightning
    • Tableau or other Reporting tools

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