• Director of Development Marketing

    Job Locations US-NY-New York
    Job ID
    2938
    Function
    Marketing
    Location Name
    60 Columbus Circle
  • Overview

    Related Companies is the most prominent privately owned real estate firm in the United States. Formed over 40 years ago, Related is a fully integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales.

     

    Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Washington, D.C., Abu Dhabi, London, and Shanghai and boasts a team of over 3,500 professionals. The Company’s portfolio of over $50 billion in real estate assets owned or under development is made up of best-in-class mixed-use, residential, retail, office and affordable properties in premier high-barrier-to-entry markets. Related has developed preeminent mixed-use projects such as Time Warner Center in New York and CityPlace in West Palm Beach and is currently developing the 28-acre Hudson Yards project on Manhattan’s West Side. Related also manages approximately $4 billion of equity capital on behalf of sovereign wealth funds, public pension plans, multi-managers, endowments, and family offices. Related was recently named to Fast Company Magazine’s list of the 50 Most Innovative Companies in the World.

     

    Related also owns Equinox® Fitness Clubs and SoulCycle further expanding the company's capabilities into the health and fitness arena and enhancing the value of its properties through an exclusive, branded amenity and lifestyle offering. Related is a partner in CORE, a boutique residential brokerage.

    Responsibilities

    Under the direction of the CMO, the Director of Development Marketing will oversee key B-to-B and B-to-C marketing functions in support of the maximization of multiple retail and restaurant tenant partnerships at multiple properties.

     

    •  Strategy Creation
      • Develop, maintain and execute a consumer marketing plan identifying potential targets, required research, approach paths, contacts, pitches, timing and documentation supportive of retail partner success.
      • Develop, maintain and execute a prospecting plan identifying potential prospects, required research, approach paths, contacts, pitches, timing and documentation supportive of selling new business and new accounts to achieve the goal of attaining or surpassing quota.
      • Work with sponsorship/events team to research potential partners and identify appropriate opportunities. Includes evaluation of brands and their promotional/sponsorship strategies, key points of contact, creating storyboards for presentations.
      • Manage digital strategy including websites, maintenance of database CRM, create weekly, monthly and annual analytic reports, and manage SEO, SEM, syndication, eblasts and social. Explore mobile marketing ideas, strategies and content to implement exciting new social and mobile marketing programs to keep various target groups informed and excited.
    • Research and Evaluation
      • Develop a strong understanding of the Targets and Key Performance Indicators. Attain a deep understanding of the business needs and key strategies for each retailer in order to develop customized marketing programs.
      • Evaluate trends, developments in trade area, local and regional economy and any other factors that potentially could influence leasing efforts or position.
      • Direct research, competitive and consumer trend analysis to ascertain demographic reach and audience base in order to better position property amongst competitive landscape. Compile and cross reference research to create insights and strategies.
      • Evaluate ongoing results of marketing objectives and corresponding strategies/tactics. Create analytic reports for internal and external communications.
      • Compile and analyze data to determine the financial resources required to implement new programs as new initiatives become apparent.
    • Content Creation
      • Work with internal and external teams on creative concept development and production of marketing collateral, maintaining exceptional standards for creativity and effectiveness in accordance with timelines and budgets.
      • Create positioning documents, copy write and edit presentation as needed on an ongoing basis. Proofread material including brochures and digital to maintain consistency and accuracy amongst all platforms.
      • Manage production cycle of creative work including pricing out print work, identifying requirements with Creative Director, working with project team to ascertain needs, quantities, identify distribution outlets and source solutions appropriately.
    • Communications
      • Work as the liaison between designers, architects, engineers and the marketing teams
      • Build tenant relations to create a consortium for marketing programs (including event concepts and execution) to increase participation and activation.
      • Create presentations for partners and tenants as needed. Make presentations to encourage participation/support in pursuit of strategic objectives.
      • Meet with leasing teams and asset managers to provide respective teams with information and materials to support marketing and leasing efforts.
      • Direct the community/local government relations plans. Take an active role in local community organizations. Network in professional organizations with the appropriate community for positive property positioning.  
      • Identify and manage key speaking engagements as part of the overall marketing efforts.
      • Prepare correspondence for a variety of audiences, corporate and otherwise, regarding programs, projects, ideas, proposals, etc.
    • Manage people, consultants, agencies and projects. Work with supervisor to maintain unified effort to align with the branding strategy. 
    • Travel to prospects and existing clients regularly as needed and as appropriate.
    • Manage marketing budget.

    Qualifications

    • Minimum 10 years of applicable experience in publishing, hotels, or destinations (e.g. Disneyland)
    • Previous experience launching hotels strongly preferred
    • Experience with partnerships or management in retail, fashion, hotels/hospitality or destinations
    • Highest quality personal standards
    • The ability to execute against hard deadlines
    • A robust understanding of an integrated marketing approach
    • Understanding of guest services and amenities programs

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